Tuned In Manila: Our First Manila Photoshoot
There are moments in a brand’s journey that feel like a full-circle connection. Our very first photoshoot in Manila was one of those moments. What started as an idea rooted in Filipino car culture and global streetwear finally came to life in the streets of the city that inspired it all.
For this shoot, we brought together an amazing creative team to showcase the TUNED IN MANILA drop — a collection that celebrates the raw energy of Manila’s car scene and the worldwide community that connects enthusiasts through style, machines, and culture.
Front and center for the shoot were Princess and Sheila, who perfectly embodied the spirit of the collection. Their presence brought the attitude and confidence that reflects both the streetwear culture and the vibrant energy of Manila. The city itself became part of the story — loud, colorful, and alive, just like the cars and the people who drive the culture forward.
Behind the lens was Melbourne-based photographer Norman Roxas, whose vision helped translate the concept into powerful imagery. Norman captured the essence of the drop with a style that blends gritty street realism with clean fashion storytelling. Each frame highlights the details of the TUNED IN MANILA pieces while keeping the focus on the culture that fuels it.
This shoot wasn’t just about taking photos. It was about celebrating the community that inspired the TUNED IN MANILA drop in the first place — the car enthusiasts, the late-night garage builders, the street racers, and the creatives who shape the culture every day.
Manila has always been a city that moves fast. The cars, the streets, the people — everything feels tuned to a different frequency. This photoshoot captured that signal.
And for us, it’s only the beginning.
Stay tuned. The signal from Manila is just getting stronger.